Privacy Policy

Last updated: October 15, 2025
Operated by: NFLM Media, parent company of 256Local

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Service and explains your privacy rights and how the law protects you.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation & Definitions

Company
NFLM Media
6 Moore Farm Cir, Huntsville, AR 35806
Email: engage@nflmmedia.com
Operates: 256Local.com and affiliated local hubs (e.g., 501Local, 404Local)

Service
Refers to our digital platform, directory, coupon club, SMS campaigns, marketing automations, and affiliated services available via 256Local.com.

You
An individual, vendor, subscriber, or legal entity accessing or using the Service.

Personal Data
Any information related to an identifiable individual (name, phone number, email, etc.)

Usage Data
Information automatically collected through site visits, form interactions, or messages.

Cookies
Small data files placed on your device to enhance user experience and enable platform functionality.

Device
Any connected device — smartphone, tablet, desktop — used to access our platforms.

Service Provider
Vetted third-party platforms we integrate with (e.g., Google Analytics, PayPal, BoomerangMe, GoHighLevel, Matomo).

 What We Collect

We collect personal and usage data through:

• Contact forms and listing registration
• Coupon claims or loyalty pass redemption
• SMS opt-ins and webchat
  Directory or service purchases
• Affiliate and referral program sign-ups

Examples of collected data:

• Name, phone, email, address
• Business or listing data
• Geolocation (for offers/coupons)
• Communication preferences
• Website interaction history (via cookies, tracking scripts, analytics)
  

SMS & Mobile Data Use (A2P Compliance Clause)

• We do not share mobile numbers or opt-in consent with third parties for marketing or promotional purposes.
  
• SMS data is only used for transactional, operational, or requested promotional communications.
  
• We may use subcontractors to assist with messaging (e.g., CRM support), but they do not receive permission to reuse your information.
  
• Reply STOP to unsubscribe from text messages. HELP for support.
  

Cookies & Tracking

We use cookies and tracking tech (like Google Analytics and Matomo) to:

• Personalize your browsing experience
• Improve platform performance
• Serve local offers or content
• Run basic A/B testing or analytics

You can opt out at any time via browser settings or tools like the Google Analytics Opt-Out Add-on.

 How We Use Your Data

Your data helps us:

• Deliver directory listings, coupons, and loyalty rewards
• Confirm appointments or send requested alerts
• Power the user experience inside 256Local hubs
• Offer support, updates, or personalized offers (when opted in)
• Optimize platform performance
• Track affiliate or referral participation
• Maintain security and prevent fraud
  

Email & SMS Marketing

You’ll only receive email or SMS marketing if:

• You opted in via form, QR code, chatbot, or directory interaction
• You are a business or service provider listed on the platform
• You participated in a 256Local campaign (giveaway, event, coupon, etc.)

You can opt out at any time via the unsubscribe link in emails or by texting STOP to cancel texts.

 Payments

Payment info is securely processed through third-party systems like:

• Stripe
• PayPal
• Authorize.net

We do not store your credit card information. All transactions comply with PCI-DSS standards.

Sharing & Transfers

We only share your data:

• With verified service providers assisting in platform operations
  
• When legally required (e.g., court order or regulatory agency)
  
• In the event of a business merger, acquisition, or asset sale
  
• With your consent, or as required to deliver requested services
  

Data Retention & Deletion

We retain your data:

• As long as your account or listing is active
  
• As required by law (e.g., tax or transaction records)
  
• To resolve disputes or enforce our terms
  

You can request deletion of your personal data by:

Emailing: engage@nflmmedia.com
Or by updating your account settings (if applicable)

 Children’s Privacy

This platform is not intended for users under 13. We do not knowingly collect data from minors.

If you believe your child has submitted information, please contact us to have it removed.

 International Users

By using the Service, you consent to data transfers to the United States and processing under U.S. laws. We apply reasonable safeguards for all international users, including those in the EU, in accordance with GDPR principles.

 Third-Party Sites

Our directory may link to vendor websites, partner tools, or affiliate offers. We are not responsible for the privacy practices of third-party platforms. Please review their privacy policies before submitting information.

Policy Updates

We may update this policy from time to time. When we do, we’ll update the “Last updated” date at the top of this document and notify users when required by law.

Contact Us

Have questions or privacy concerns? Reach out:

• Email: engage@nflmmedia.com
  
• Alternate Email: info@256local.com
  
• Phone: +1 (888) 256-5607
  
• Mailing Address:
  NFLM Media
  6 Moore Farm Cir.
  Huntsville, AR 35806